How do I calculate what price to charge on Faire so I hit my margin?

Work backwards: start with your target net payout (COGS ÷ (1 − target margin %)). Then solve for the wholesale price that, after Faire's 15% commission, $10 new-customer fee (if applicable), and processing fee, still yields that net. This calculator does that algebra automatically.

What does Faire charge for payment processing?

Processing fees depend on payout speed: next-day (3.5% + $0.30), 30-day (2.4% + $0.30), or 60-day (1.9% + $0.30). The fee applies to the full transaction including shipping reimbursement.

What is Faire Direct and how does it save money?

Faire Direct is a personalised link you share with existing wholesale accounts. Orders placed through it pay 0% commission — you only pay the processing fee. On a $300 order at 30-day payout, that reduces fees from roughly $52 to $7.50.

What MSRP should I suggest alongside my Faire wholesale price?

Industry convention for boutique wholesale is a 2.0×–2.5× keystone markup on wholesale. A $30 wholesale price implies a $60–$75 MSRP. Faire's policy requires your wholesale price to be consistent across all wholesale channels.

Faire Wholesale Price Calculator — What to Charge on Faire

🧮 Your Numbers

Order type

Cost of goods (COGS) per unit — materials + labour + overhead

Your target net margin after all Faire fees (%)

Shipping you charge per order — processing fee applies to this too

Units per order (for total-cost view)

Payout speed

Currency display

Keystone multiplier for MSRP suggestions (wholesale × this = MSRP)

💰 Required Wholesale Price

⚠️ Please enter a valid cost of goods greater than zero.

⚠️ Margin target leaves nothing after fees — try a lower % or check order type.

ℹ️ Your COGS is higher than the suggested net — current target margin may compress wholesale price below your cost. Consider a lower target or lower-cost inputs.

Set this wholesale price per unit

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Effective net margin: —

Net payout / unit

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Total order net
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Total fees / unit

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Effective fee rate

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Suggested MSRP range

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Fee item	Amount	Rate

How to Use This Faire Pricing Calculator

Most Faire fee calculators start from a price you've already set and show you the fees. This tool works the other way: you tell it your cost of goods and the net margin you need, and it calculates the minimum wholesale price you must list on Faire so the fees don't eat your profit.

Step-by-step

Choose your order type. "Marketplace – New retailer" applies the 15% commission plus the one-time $10 new-customer fee. "Marketplace – Reorder" is 15% commission only. "Faire Direct" is 0% commission (just processing).
Enter your COGS per unit — all materials, labour, and a fair share of overhead for one finished unit.
Set your target net margin. This is the percentage of the wholesale price you want to keep after Faire's fees. A 40% target means you want $0.40 of every dollar of wholesale revenue remaining.
Add shipping and units per order. Processing fees apply to shipping as well, so enter the shipping amount you charge per order and how many units are typically in an order.
Pick your payout speed. The faster you want your money, the higher the processing fee.
The required wholesale price per unit updates instantly. Use it to set your Faire listing price.

What "net margin" means here

Net margin in this calculator means: (wholesale price − all Faire fees − COGS) ÷ wholesale price. A 40% net margin on a $30 wholesale price means you keep $12 after fees and cost. The $10 new-customer fee is spread across the units in that opening order, so larger orders dilute it effectively.

The Maths: Backwards Pricing Formula

Here is the algebra this calculator uses for a North America marketplace new-retailer order. Let W = wholesale price per unit, U = units per order, S = shipping, r = processing rate, m = target net margin, C = COGS per unit.

Target net per unit = W × m Fees per unit = (0.15 × W) ← 15% commission + (10 / U) ← $10 new-customer fee spread over U units + (r × (W × U + S) / U) ← processing rate on full order ÷ units + (0.30 / U) ← $0.30 flat processing ÷ units Net per unit = W − COGS − fees_per_unit = W × m Solving for W: W × (1 − 0.15 − r) − (10/U) − (r×S/U) − (0.30/U) = COGS + W × m W × (1 − 0.15 − r − m) = COGS + (10 + r×S + 0.30) / U W = (COGS + (10 + r×S + 0.30) / U) / (1 − 0.15 − r − m)

For reorders the $10 term drops out. For Faire Direct, both the 15% commission and the $10 fee drop out, leaving only the processing fee.

Source: Faire fee structure per faire.com/support/brands (last verified June 2026). Always confirm current rates in your seller account — Faire updates fees periodically.

Faire Fee Reference (2026)

These are the published fees this calculator uses. All rates apply to the product subtotal (not including shipping) for commission, but the processing fee applies to the full transaction including shipping.

Order type	Commission	New-customer fee	Processing (next-day)	Processing (30-day)	Processing (60-day)
Marketplace – new retailer (N. America)	15%	$10 (once)	3.5% + $0.30	2.4% + $0.30	1.9% + $0.30
Marketplace – reorder (N. America)	15%	—	3.5% + $0.30	2.4% + $0.30	1.9% + $0.30
Faire Direct (any region)	0%	—	3.5% + $0.30	2.4% + $0.30	1.9% + $0.30
Marketplace – new retailer (outside N. America)	25%*	—	varies	varies	varies

*Outside North America: 15% standard + 10% referral fee on first orders. Reorders revert to 15%. Processing fees for non-North America brands may differ — check your seller dashboard.

When to Use Which Order Type

Marketplace – New retailer

A boutique discovers you through Faire's marketplace and places their very first order with your brand. Faire charges 15% commission plus the one-time $10 new-customer fee. Because this fee is flat (not percentage-based), small orders feel it more than large ones — the calculator shows you the exact per-unit impact.

Marketplace – Reorder

The same retailer places their second, third, fourth order. The $10 fee disappears; only the 15% commission and processing apply. Run this scenario to see your ongoing margin from repeat buyers — usually more comfortable than the opening order.

Faire Direct

You share your personalised Faire Direct link with an existing wholesale account (a boutique you already sell to, or a lead you sourced yourself). Their orders come through Faire but at 0% commission — you only pay the processing fee. This is the most margin-friendly order type and the single best lever you have to reduce Faire's take rate.

Frequently Asked Questions

How do I calculate the minimum wholesale price to list on Faire? ▾

Start from your COGS and your target net margin. The minimum wholesale price is the one where, after subtracting commission (15% for marketplace orders), the $10 new-customer fee spread over your units, and the processing fee on the full order, you're left with at least your COGS plus your desired profit. This calculator solves that equation so you don't have to do it in a spreadsheet. A common mistake is pricing at 2× COGS for wholesale and only then discovering Faire takes another 17–22% effective slice off that.

What are Faire's current commission rates for 2026? ▾

For North America brands: 15% on all marketplace orders (both new and repeat), plus a one-time $10 new-customer fee on each retailer's opening order. Faire Direct orders are 0% commission. For brands outside North America, the first-order commission is 25% (15% standard + 10% referral fee); reorders revert to 15%. These rates are from Faire's published help centre and are verified as of June 2026 — always check your seller agreement for any personalised terms.

Does the $10 new-customer fee apply to every order? ▾

No — it applies only once per retailer, on their very first order with your brand. Every subsequent reorder from that retailer pays only the 15% commission plus the processing fee. Because the fee is flat, it hits small opening orders proportionally harder: on a $60 order it adds 17%; on a $300 order it adds just 3.3%. This is why Faire recommends an opening order minimum in the $100–150 range to keep that cost reasonable.

What is Faire Direct and how much does it save? ▾

Faire Direct is the personalised link in your Faire brand dashboard. Share it with existing stockists or outbound leads; any order placed through it pays 0% commission. On a $300 order at 30-day payout (2.4% + $0.30), total fees drop from roughly $52 (marketplace new order: 15% commission + $10 + processing) to about $7.50 (processing only). Over a year of reorders from even a handful of accounts this difference is substantial. The catch: to qualify, the retailer must sign up through your link or you must submit a commission-change request.

How should I set MSRP alongside my Faire wholesale price? ▾

Boutique retail conventionally uses a keystone markup of 2.0×–2.5× the wholesale price. A $30 wholesale implies a $60–$75 retail. Some premium product categories support 2.5×–3×. Faire's policy requires that your wholesale price be consistent across all your wholesale channels (including your own website if you offer wholesale there), so price on Faire the same way you price everywhere else. The MSRP field in this calculator defaults to 2.2× but you can adjust it to match your category.

Which payout speed should I choose? ▾

Next-day payout costs 3.5% + $0.30 per order but puts money in your account the day after shipment. 30-day payout costs 2.4% + $0.30. 60-day payout costs 1.9% + $0.30 but you wait two months. The processing fee difference between next-day and 60-day on a $200 order is about $3.20 — small per-order but meaningful at volume. If you need cash quickly (e.g., to restock materials), next-day is worth the premium. If cash flow allows, 60-day reduces your cost and improves margin without any other change to your pricing.

What's a realistic net margin target for Faire wholesale? ▾

There is no single answer — it depends on your product category, production method, and business model. Handmade makers with higher labour costs often target 30–40% net after fees to remain viable. Brands with manufactured or outsourced production and lower COGS may target 40–55%. Below 25% net, the business usually isn't sustainable unless volume is very high. Start by calculating your true COGS (don't forget packaging, labels, and a share of studio overhead), then use this calculator to find the wholesale price that supports your target.

Disclaimer: This tool provides estimates based on Faire's published fee structure as of June 2026. Fees may change; always verify current rates in your Faire seller dashboard and seller agreement. This is not financial, legal, or tax advice.

Faire Wholesale Price Calculator — Results